Documentation

How Reach Dog works

Concept guides and usage documentation. Every page here explains an idea the platform is built on, in the language the platform actually uses.

Pets

Pet buyers often describe the animal, routine, setting, or concern before naming a product. This collection connects those questions to catalog facts without turning a category association into a feeding, health, or performance claim.

Beauty and personal care

Beauty buyers combine the occasion, environment, routine, finish, and desired result in a single question. These guides show where a factual product page or campaign can answer that moment without inventing efficacy or protection claims.

Women's apparel

An apparel title can name the garment, but it cannot carry every dress code, weather change, activity, fit question, or layering decision. This collection turns those separate situations into content supported by fabric, construction, measurements, and care facts.

Footwear and fitness

Footwear and fitness buyers frequently name the activity, surface, fit concern, or equipment connection first. These guides help merchants answer those comparisons with construction and compatibility facts while keeping health outcomes outside unsupported copy.

Travel and everyday carry

Carry-product buyers describe the trip, contents, duration, vehicle, temperature, or size constraint around the item. This collection shows how dimensions, materials, closure, insulation, and transport facts can answer those real decisions.

Outdoor and recreation

Outdoor buyers usually describe where they are going, what conditions they expect, who is joining, and how the equipment must travel or set up. These guides organize those questions around product reality rather than a generic adventure promise.

Home and work

A home-product question can describe the room, surface, person, duration of use, and route into the house at once. This collection shows how merchants can answer those constraints with dimensions, construction, adjustment, delivery, and policy facts.

How Semantic Matching Works

How products are matched to buyer language by meaning, not exact words.

Search Modalities: Text, Discovery, Voice

How Reach Dog organizes matched opportunities into text, discovery, and voice.

Ghost Products

Products with no current mapped keyword or buyer-language connection in the Reach Dog analysis.

Enrichment Dimensions

The semantic dimensions Reach Dog stores around every product.

Understanding Market Gaps

Where buyer demand exists that your catalog can still claim.

Keyword Cannibalization

When multiple products map strongly to the same buyer language, and how to review the overlap.

Canonical Clusters

How listings collapse into comparable product neighborhoods.

Demand Signals

Reading search volume and parent signals on keywords.

PPS: Profitability-Per-Search

The score that ranks keyword opportunities, and what goes into it.

Keyword Recommendations

What the recommendation tiers mean and how to act on each.

Keyword Enrichment

Where CPC, volume, and competition data come from.

How Similar Product Search Works

Finding comparable products by meaning across the market.

Shared Keywords Between Products

What keyword overlap between products tells you.

How Pricing Intelligence Works

Comparing your prices inside the neighborhoods buyers actually shop.

Audience Targeting Segments

How buyer segments are generated from catalog and search data.

FAQ JSON-LD Schemas

What structured FAQ markup is and why it matters for search.

How to Read the Catalog Map

What the catalog visualization shows and how to act on it.

Finding and Filling Keyword Gaps

Working from unclaimed keywords to catalog decisions.

Similar Products and Cross-Sell

Distinguishing comparable products from complementary products that belong in the same basket.

Generating RSA Ad Copy

How responsive search ad copy is built from your catalog.

Audience Confidence Scores

How to read confidence on audience segments.

Cross-Domain Discovery

Finding unexpected connections between product areas.

Enrich vs Expand

Two keyword workflows and when to use each.

Reading Your Keyword Results

What each field in keyword results means.